Why create a podcast?
The marketing and social media landscape is constantly evolving. There's an opportunity for your podcast to become the most effective, smartest and relevant way to connect to your customers. This is the new way to engage with audiences who are becoming more savvy and disconnected to the advertising game.
All brands want their voice to be heard louder than their competitors, but with the high volume of social content it’s become increasingly hard to reach audiences in an authentic and relevant way. With the average completion rate at 92%, podcasts open a door for you to forge an emotional connection with your customers for a much longer length of time. With more authenticity and relevancy than ever before.
This is an opportunity to create unique and impactful content that audiences REALLY want to hear and you, as a brand, can be the author of that story.
As a result, your listeners turn in to customers, providing that genuine relationship every brand strives for.
This really is the marketing holy grail for brands.